Sports betting is coming to America. Here’s what it looks like in Britain.

Mark Potter, 37, a former professional rugby player, says his gambling addiction started with a visit to a so-called high-street bookmaker — the legal shops that appear on Britain’s equivalent of Main Street.

“The straw that broke the camel’s back was that I sold my wife’s engagement ring and sold my kids’ stuff to gamble with,” Potter told NBC News.

Potter says that “very low point” was preceded by “stealing money, and getting arrested for committing fraud.” He also lost his job.

“I carried on betting, that didn’t make me want to stop,” said Potter, who lives in the northwest of England and now works for a company that educates athletes about the risk of gambling. “If you’re a problem gambler, you’ll always find a way to place a bet.”

Those issues have been exacerbated by another modern trend in the industry. Despite high-street bookies being a traditional hub for sports betting since the 1960s, most are now dominated by highly addictive fixed-odds betting terminals.

A type of electronic slot machine, situs judi online the betting terminals are accused of targeting some of the most vulnerable people in British society and contributing to the growing number of problem gamblers.

Customers are currently able to bet up to £100 $133 every 20 seconds playing virtual games of roulette or bingo on fixed-odds betting terminals. The U.K. government last month announced that the maximum stake would be reduced from £100 to £2 in 2019. Peter NichollsReuters file

Marriott, the council member who represents the left-leaning Labour party, also expressed concerns about how betting has evolved in recent years.

“My grandad use to go to the betting shops to place a bet on the horses, but now it’s very different,” Marriott said. “That’s very different to going to a betting shop, and just standing there and pressing a button … and then winning or losing money in massive amounts. It’s almost not the same thing.”

BLINK AND YOU’LL MISS THE CHANCE TO BET

Cellphones have also changed Britain’s sports betting industry.

Remote gambling using apps or websites as opposed to high-street shops is now a £4.7 billion $6.3 billion a year industry. It accounts for 34 percent of the entire U.K. betting market, a proportion that is growing all the time.

Nine of the 20 soccer teams in the English Premier League have jerseys sponsored by online betting firms from around the world; East Ham’s soccer team, West Ham United, is one of them. Most teams also have official betting partners.

UK racing making out like bandits under new betting Levy scheme

The UK’s racing industry is raking in record sums after the government rejigged the mandatory race betting Levy to compel contributions from online gambling operators.

On Friday, the British Horseracing ity BHA, Horsemen’s Group and Racecourse Association agreed on the structure of a new body that will oversee responsibility for the distribution of Levy proceeds as of April 2019.

In January 2017, the UK government announced that it would dismantle the Horserace Betting Levy Board while confirming plans to require all betting operators — particularly the internationally-based betting sites of UK companies – to contribute 10% of their race betting revenue to the Levy scheme.

The new Levy setup was expected to dramatically up racing’s share of betting revenue and the BHA’s Friday announcement confirms that assumption. While the old Levy brought in £54.5m for racing in 2015-16, the BHA said it expects the 2017-18 haul “will exceed £90 million and possibly reach £95 million.”

But hold off popping the champagne corks, as the BHA believes its new bounty is already under threat from the government’s recent decision to slash the maximum stakes on fixed-odds betting terminals FOBT in UK betting shops from £100 to just £2.

The BHA had warned in January that the move “would have unintended consequences to British racing and the wider rural economy.” Bookmakers are expected to close many of their betting shops, situs judi bola which will not only impact race betting revenue but also media rights that are based on the number of shops airing race coverage.

Last month, the UK’s Department for Culture, Media and Sport sent a letter to BHA chairman Steve Harman acknowledging the racing sector’s concerns and stating that the government was willing to work with the BHA to “look at how a Levy on global racing bets placed in Britain could work within the current framework.”

In short, UK bookmakers could be compelled to ante up 10% of their betting revenue on horseraces conducted in other countries, including Ireland. The BHA’s own estimates suggest this could cost bookies an additional £15-20m per year. The BHA is also examining whether a tax on race betting turnover, rather than revenue, would increase its share of the pie.

Tune in next week, when the BHA suggests it deserves a cut from World Cup wagering because the ball is made of leather.

While Jones said the gambling industry maintains such betting has “no negative impact,” he added, “There’s been a huge increase in gambling profits … and there suddenly seems to be a huge increase in problem gambling across the population.”

Sunderland academic backs gambling changes to reduce maximum stakes fixed-odds betting machines

A Sunderland psychologist has welcomed moves to reduce gambling stakes.

Dr Helen Knight, a lecturer in psychology at the University of Sunderland said gamblers have a primal need to chase the loss which has led to North East gamblers losing millions of pounds on controversial Fixed-Odds Betting Terminals.

The Government recently stepped in to reduce the maximum stake that can be gambled on the FOBT machines, often found in bookmakers across the UK.

The intervention comes amid concerns that North East gamblers are losing massive sums on the terminals, dubbed the ‘crack-cocaine of gambling’.

Currently, people can bet up to £100 every 20 seconds on the electronic casino games, which Culture Secretary Matt Hancock labelled “a serious social blight”.

Reports suggest in the North East alone, gamblers lost a total of £43m to FOBTs in 2016. Over the past decade, the figure is estimated to be around £300m.

Dr Knight, said: “This is a very positive step by the government. If you look at the industry statistics, which you can find readily available on the Gambling Commission’s website, gaming machines, which include Fixed-Odds Betting Terminals, made a total gross yield of £2.7 billion, which was a 2.6% increase from the previous year.”

Fixed-Odds Betting Terminals are gaming machines which allow people to play virtual games at a terminal in the betting shop.

There are two categories of games available on the gaming machines betting shops are allowed. B3 games have a maximum stake of £2 whilst B2 games have a maximum stake of £100.

Dr Knight, said: “The psychology behind gambling is really interesting, and unfortunately, agen sbobet the gambling industry plays into many of these aspects of human behaviour.

“The leading theory relates to the idea that we learn to gamble. Conditioning is a concept wherein we learn to behave in certain ways via rewards and punishments.”

She said in gamling the positive rewards would be winning money when we win.

Dr Knight, added: “In addition, for machine gambling there is also often a cascade of bright lights, happy sounds and visual praise which adds to that positive reward.”

She said people who are stressed or worried can ofter lose these feelings when they are playing on gaming machines.

Also, she said humans are very immediate creatures, and the punishments from gambling, such as loss of job and family, do not occur immediately after placing a bet.”

On top of all of this, Dr Knight says that winning on betting machines activates the brain in a certain way.

She said: “Winning produces activation in a network of the brain called the mesolimbic dopamine reward network.

“This network has been vital for humans, evolutionarily speaking. We get a biological reward for engaging in certain behaviours which have helped us to survive and

reproduce – behaviours like eating and sexual activity. The problem is that winning a bet also produces activation in this same network.”

The Guardian view on betting advertising: not during the games

Images Marcus Rashford celebrates with England team-mates Phil Jones, Jordan Henderson and Trent Alexander-Arnold during Thursday’s friendly match against Costa Rica at Elland Road.

The World Cup starts next week, a truly global festival that unites bookmakers all around the planet in pursuit of gamblers’ cash. Whichever team wins on the pitch, the firms which advertise on the virtual hoardings all around it and in the commercial breaks will profit. Sports gambling is a massive business, not just in this country; the more it spreads, the more it seems to be turning into a public health problem and one which is singularly resistant to effective regulation. Technology and austerity combine to make it dangerous in ways which the Labour politicians who liberalised gambling laws in the early part of this century could not have foreseen. There are really only two classes of people for whom gambling has a certain logic: those who can well afford their losses and those who can’t afford not to win because they have no reasonable prospects of making money otherwise.

Austerity diminishes, perhaps, the number of people who can really afford to gamble for fun, but greatly increases the number for whom anything less than a miracle seems inadequate. situs judi online Lotteries sell hope to people who have nothing else. It’s not a coincidence that betting shops cluster in the most deprived areas of our cities, where hardly any other commerce flourishes. At the same time technology has made more compelling, and sometimes compulsive, forms of betting easier to devise and trivial to manufacture. We have seen that in the development of fixed-odds betting terminals, whose destructive powers were at long last curbed last month, when Matt Hancock, the minister responsible, announced that the maximum stake would be lowered from £100 to £2. That was a brave and right decision. These machines are designed to be as hard as possible to walk away from and as easy as possible to play.

Hard though it is for an addict to walk away from a gambling machine, it is harder still to walk away from a mobile phone. Betting shops and betting advertising have moved into this space just as everything else has. The ability to bet on live sports events while you’re watching them on TV, or even on your phone screen, makes gambling easier and less special than ever, and that makes it more compulsive. The gambling industry is well aware of this and is doing its best to avert serious regulation, just as the tobacco industry did before it. Age controls, feeble advice in betting shop windows “When the fun stops, stop” and restricted advertising before the watershed all seem to be acts of self-regulation. But none of them can remotely counter the effect of unrestricted advertising during live sporting events such as the World Cup. Some 95% of televised football matches last year had gambling advertisements shown in their commercial breaks. These build on the excitement of the game in a way which makes perfect sense to the bookmakers, but ads which urge people to bet on the games they are watching should never be shown before the watershed. They mark the point where the fun stops – and they should stop now.